To launch the new AMEX “Live Life” campaign, we encouraged consumers to leave their jobs during lunchtime and take a break leaving their virtual experiences behind.
The AMEX Live Life experiential challenged them to take part in the best things on the Internet IRL—whether that was travel, food, selfie culture or, of course, puppies.
Guests joined us in the massive and immersive warehouse space which was transformed into an Amazon rainforest, a futuristic diner, a professional selfie studio and a doggie playground.
The experiential entranceway.
The Manifesto Room.
The vestibule to the travel environment.
Our Amazon rainforest replication/ destination spot for those looking to take exotic lunchtime photos.
Entranceway to the food porn room.
Instagram-worthy snacks included the rainbow bagel, ramen noodles that changed color and a potted cheesecake.
The hallway to our #nofilter selfie experience. Here’s where consumers took the best selfie they can possible take with filter-like lighting created by a professional photographer.
All journeys end with puppies and this one is no different.
Puppies, puppies and more puppies. And the best thing about it was that they were all available for adoption courtesy of the ASPCA.