http://arye-dworken.squarespace.com/work daily 0.75 2019-05-21 https://static1.squarespace.com/static/535a86a1e4b0ab9aec8a76ef/t/537ca888e4b01eeec4c3c9db/1400621159770/Screen+Shot+2014-05-20+at+5.25.39+PM.png Work When tasked with creating the 2014 Webby Award theme, we came up with "Behold the Miracle of the Internet." The implication was that there are so many things competing for your attention online that if one sticks out and is worthy enough of an Webby Award...well, it's miraculous. https://static1.squarespace.com/static/535a86a1e4b0ab9aec8a76ef/t/5385cdbee4b0ea18bbde6b87/1401277599781/1_900.jpg Work - Fair Trade Colbert BEN & JERRY'S wanted to announce the initiative in making all of its products with Fair Trade ingredients only. And since Fair Trade places a strong emphasis on workplace conditions, we decided to make an example of Stephen Colbert, who is not only the man behind the AmeriCone Dream flavor, but is also known for mistreating his interns before an audience of millions.   https://static1.squarespace.com/static/535a86a1e4b0ab9aec8a76ef/t/537ca78be4b0f59e73f1ae1d/1400639209657/Screen+Shot+2014-05-20+at+8.41.30+PM.png Work Cable network A&E approached us with the task of increasing viewership for it's cult-favored reality show Duck Dynasty. And increase it we did. https://static1.squarespace.com/static/535a86a1e4b0ab9aec8a76ef/t/5384f019e4b0c9b8222899c6/1401220698750/Emoji0_900.jpg Work - Arsenio Emoji To promote the return of the Arsenio Hall Show after a 17-year hiatus, we suggested the first ever branded Emoji: an Arsenio "woof, woof" icon set which could be downloaded and used consecutively in a text to replicate the rotating windmill that is Arsenio's arm. https://static1.squarespace.com/static/535a86a1e4b0ab9aec8a76ef/t/537c0b9ce4b09a975b7d629c/1400637470384/2013_Tweetducken_01.jpg Work To break through the deafening Black Friday "SALE!"-noise, Samsung tasked us with doing something "simple" yet "fun" on social, while still also capturing the holiday spirit. And thus a tweet within a tweet within a tweet, or a Tweetducken, was born. https://static1.squarespace.com/static/535a86a1e4b0ab9aec8a76ef/t/5bb5280f71c10b7ebdfa15d9/1538598398510/ Work - AMEX LIVE LIFE Global Brand Launch To launch the new AMEX “Live Life” campaign, we encouraged consumers to leave their jobs during lunchtime and take a break leaving their virtual experiences behind. The AMEX Live Life experiential challenged them to take part in the best things on the Internet IRL—whether that was travel, food, selfie culture or, of course, puppies. Guests joined us in the massive and immersive warehouse space which was transformed into an Amazon rainforest, a futuristic diner, a professional selfie studio and a doggie playground. https://static1.squarespace.com/static/535a86a1e4b0ab9aec8a76ef/t/5a95be9a24a694a8fd2427b6/1519763109179/Screen+Shot+2018-02-27+at+3.24.39+PM.png Work https://static1.squarespace.com/static/535a86a1e4b0ab9aec8a76ef/t/5384debce4b0b3690d409e0a/1401216315351/ Work - FLAVORTISING Dinnertising, Inc. is the world’s first and only full-service advertising agency dedicated to helping mom "promote" delicious home cooked meals to children with picky tastes. https://static1.squarespace.com/static/535a86a1e4b0ab9aec8a76ef/t/53853df2e4b0b671b22ce4ad/1401241035477/Andy+Award+Homepage.png Work The Mayans predicted in the year 2012 the world was supposed to end. Knowing that that was also the year of the last Andy Awards ever on Earth, we encouraged advertising industry people to go out with a bang before a meteor struck our great planet and destroyed all potential to win an award at an award show forever. This is the homepage for the site, pictured above. https://static1.squarespace.com/static/535a86a1e4b0ab9aec8a76ef/t/5ce4762a36e3650001786e0f/1538601294616/ Work - Justin Timberlake x AMEX This collaborative series won us a Silver Clio. https://static1.squarespace.com/static/535a86a1e4b0ab9aec8a76ef/t/5384e8a4e4b08a2aa43ae6f1/1400787969867/GM_1_1024.png Work - The Grill Mayor The first FourSquare Campaign contest that awarded a winner, also the most frequent griller, a real life mayoral position. https://static1.squarespace.com/static/535a86a1e4b0ab9aec8a76ef/t/5384e90fe4b089313cbd2527/1400788050980/GC_crest_1024.png Work - The Grill Circle With the Grill Circle utility, you can grill exclusively only for the people who find you most entertaining. Even if you're not really entertaining at all. https://static1.squarespace.com/static/535a86a1e4b0ab9aec8a76ef/t/537ca74ae4b0a0e85e610d09/1400678192804/Screen+Shot+2014-05-21+at+9.15.46+AM.png Work Capital One asked us to promote it's mobile banking app via a series of videos. And so we did, but did so, in one instance, with the assistance of the world's premiere power metal band Dragonforce and an asteroid shower. This also helped me cross "get nationwide banking franchise to collaborate with metal band" off my bucket list. https://static1.squarespace.com/static/535a86a1e4b0ab9aec8a76ef/t/57447281859fd042ddd98df1/1464103113132/ Work - Unfollow Trump I had an idea: take away from Donald Trump's Twitter audience one follower at a time by turning an unfollow into a social petition, and maybe in some capacity that would demoralize a horrible narcissist like him. https://static1.squarespace.com/static/535a86a1e4b0ab9aec8a76ef/t/5384dcd5e4b03c02ffcfcfad/1401216011078/BarMitzvahSite.jpg Work - BAR MITZVAH BLACKMAIL THE JEWISH FEDERATIONS OF NORTH AMERICA had a problem: they wanted to reconnect with a younger demographic they were losing rapidly. We presented them with Bar Mitzvah Blackmail, a humorous website which used the most awkward milestone in a young Jewish person's life as a threat. https://static1.squarespace.com/static/535a86a1e4b0ab9aec8a76ef/t/5384e874e4b08a2aa43ae69b/1401219186437/ Work - The Digital Dinner Bell These days, it's hard for mom to compete with Facebook, texting, and web browsing, and so when she calls the family to dinner, she is often ignored. With the Lawry's Digital Dinner Bell app, we used technology to reinstate old fashioned family values back into dinnertime. http://arye-dworken.squarespace.com/new-index daily 1.0 2014-04-29 https://static1.squarespace.com/static/535a86a1e4b0ab9aec8a76ef/t/53601eb1e4b05d1feab8d808/1558457729873/versace+logo.jpg Welcome https://static1.squarespace.com/static/535a86a1e4b0ab9aec8a76ef/t/53604bf2e4b02647464aa3df/1398819828257/versace+logo.jpg Welcome http://arye-dworken.squarespace.com/play daily 0.75 2017-09-26 https://static1.squarespace.com/static/535a86a1e4b0ab9aec8a76ef/t/5387547ce4b0792be624ff8c/1401326122496/picstitch.jpg Play For eight years, I have been curating and compiling a bi-monthly mix series simply called "MIX FOR FRIENDS." The mix series currently has 600 subscribers. In addition, I have also been hired as a music supervisor for clients like retail chain ARITZIA, TWITTER, BEHANCE, WE TV among others. https://static1.squarespace.com/static/535a86a1e4b0ab9aec8a76ef/t/5457ae52e4b048c4207da141/1404784971018/15_logo_secondary.jpg Play The :15 Show is a talk show series that takes place solely on Instagram with each episode happening in fifteen second installments. Guests vary from week-to-week, and topics range from the light and humorous to the substantive and topical. The :15 Show launched with songwriter Haley Bonar and can be viewed here. https://static1.squarespace.com/static/535a86a1e4b0ab9aec8a76ef/t/59ca6b198419c2c62d46c7cd/1399662773985/ Play As the Music Editor of HEEB MAGAZINE and contributor since the publication's first issue, I profiled the Beastie Boys, Regina Spektor, Guster, Chromeo, Vampire Weekend and Rush, among many other notable musicians. I also guest edited the Music Issue featuring Lonely Island on the cover. I now serve as the magazine's Editor At Large. HEEB is an irreverent Jewish magazine, since 2002. https://static1.squarespace.com/static/535a86a1e4b0ab9aec8a76ef/t/537bfc66e4b0bb0d036d7d27/1398805603169/self-titled+magazine+ipad.jpeg Play In 2007, as Managing Editor, I launched an interactive music magazine exclusively designed for tablets along with two friends. We were pioneers in an otherwise resistant to technology-industry, and five years later, we've been acknowledged as Digital Entertainment Magazine of the Year by the Digital Magazine Awards. SELF-TITLED MAGAZINE is a quarterly publication which focuses on independent musicians and the music oft ignored in mainstream press. https://static1.squarespace.com/static/535a86a1e4b0ab9aec8a76ef/t/59ca65f6197aeaecf4766181/1506436251864/ Play - Söngr's First Issue I call this self-published comic-book "HI-FI SCI-FI." Why? Because it's pithy, marketable and will work great with Hollywood execs. But what that really means is that SÖNGR is a brand new self-published comic series that combines the respective passions of mine and my collaborator's--whether that's music, science fiction, superheroes or fantasy. The premise: An elseworld dimension called Söngr that, since the beginning of time, has been formed and shaped by music itself. This means that this fantastical place and its quality of life is dependent on whatever music we make here on Earth. And in 2017, things aren't looking too good for Söngr. Particularly due in part to popstar Sophie Quick's disposable output, or renowned music journalist Evan Rosen's invective writing. Both are responsible for directly impacting the music industry and thus, as result, hurting Söngr. Which means it's time for Müzik, the goddess of Söngr, to visit Sophie and Evan, bring them both back to Söngr to seek redemption and, most importantly, to heal this alternative dimension by writing Greatest Song of All Time. The book is available for purchase on Etsy. http://arye-dworken.squarespace.com/best-new-music daily 0.75 2014-05-28 https://static1.squarespace.com/static/535a86a1e4b0ab9aec8a76ef/5384e8d7e4b07c53f1044755/538538f1e4b07cdf028519c8/1401239827312/Best+Music+Writing+2.JPG Best Music Writing https://static1.squarespace.com/static/535a86a1e4b0ab9aec8a76ef/5384e8d7e4b07c53f1044755/538538f3e4b04e63be8e0e57/1401239838217/photo.JPG Best Music Writing - Best Music Writing In 2007, a story I had written titled "Straight Outta Israel" was included in the 2007 edition of DE CAPO'S BEST MUSIC WRITING series. This coveted and esteemed honor was bestowed upon me by guest editor and notable "Dean of Rock Criticism" Robert Christgau. https://static1.squarespace.com/static/535a86a1e4b0ab9aec8a76ef/5384e8d7e4b07c53f1044755/53853c0ee4b0fdcd7f071bd6/1401240646067/Best+New+Music+Inside.png Best Music Writing Read the controversial article HERE. https://static1.squarespace.com/static/535a86a1e4b0ab9aec8a76ef/t/53853c46e4b00c0994da3699/1401239838217/photo.JPG Best Music Writing - Best Music Writing In 2007, a story I had written titled "Straight Outta Israel" was included in the 2007 edition of DE CAPO'S BEST MUSIC WRITING series. This coveted and esteemed honor was bestowed upon me by guest editor and notable "Dean of Rock Criticism" Robert Christgau. http://arye-dworken.squarespace.com/stride daily 0.75 2014-05-28 https://static1.squarespace.com/static/535a86a1e4b0ab9aec8a76ef/5384e545e4b05a0167528011/5384e558e4b0d3b0eccd6b3b/1401277422630/ Stride - Spit it Out Adventure Case Study https://static1.squarespace.com/static/535a86a1e4b0ab9aec8a76ef/5384e545e4b05a0167528011/5384e5a7e4b036bf39f54a84/1401218472930/Magician.jpg Stride Incidentally, to save money on the budget, we cast our co-workers as the characters in the game. Unfortunately, though, the dorkiest and non-coolest role as the Sigfried and Roy understudy went to me (pictured above). https://static1.squarespace.com/static/535a86a1e4b0ab9aec8a76ef/5384e545e4b05a0167528011/53853f68e4b0f49a863d2a8d/1401241475105/Screen+Shot+2014-05-27+at+9.43.13+PM.png Stride - Spit It Out Adventure To coincide with STRIDE GUM'S "Spit It Out Already" campaign, we created an intricate and interactive game world in which amateur ninjas , second rate magicians, and a maniacal dentist attempted to extract the ridiculously long lasting gum from the mouth of chewers. The website inspired feverish praise all across the blogosphere and even garnered an FWA of the Day Award as well as a Shortlist nomination for a Cannes International Award. https://static1.squarespace.com/static/535a86a1e4b0ab9aec8a76ef/t/5385cbeee4b04088efa18715/1401241475105/Screen+Shot+2014-05-27+at+9.43.13+PM.png Stride - Spit It Out Adventure To coincide with STRIDE GUM'S "Spit It Out Already" campaign, we created an intricate and interactive game world in which amateur ninjas , second rate magicians, and a maniacal dentist attempted to extract the ridiculously long lasting gum from the mouth of chewers. The website inspired feverish praise all across the blogosphere and even garnered an FWA of the Day Award as well as a Shortlist nomination for a Cannes International Award. http://arye-dworken.squarespace.com/verizon-call-the-game daily 0.75 2017-09-26 https://static1.squarespace.com/static/535a86a1e4b0ab9aec8a76ef/59ca6952c027d8b482a54b65/59ca6964b07869cc5d7f2bce/1506437583106/Screen+Shot+2017-09-26+at+10.48.23+AM.png Verizon Call the Game - Verizon Call the Game https://static1.squarespace.com/static/535a86a1e4b0ab9aec8a76ef/59ca6952c027d8b482a54b65/59ca6973914e6b45b2b67e13/1506437492059/Screen+Shot+2017-09-26+at+10.49.18+AM.png Verizon Call the Game https://static1.squarespace.com/static/535a86a1e4b0ab9aec8a76ef/59ca6952c027d8b482a54b65/59ca697d017db2da07eca601/1506437503900/Screen+Shot+2017-09-26+at+10.49.33+AM.png Verizon Call the Game https://static1.squarespace.com/static/535a86a1e4b0ab9aec8a76ef/59ca6952c027d8b482a54b65/59ca698629f1871b444658a6/1506437517993/Screen+Shot+2017-09-26+at+10.49.59+AM.png Verizon Call the Game https://static1.squarespace.com/static/535a86a1e4b0ab9aec8a76ef/t/59ca69cfc027d8b482a55182/1506437583106/ Verizon Call the Game - Verizon Call the Game http://arye-dworken.squarespace.com/aboutme daily 0.75 2019-01-07 https://static1.squarespace.com/static/535a86a1e4b0ab9aec8a76ef/t/5387a3f7e4b0644f7251f64d/1401398265004/ About Me My celebrity look alike is Ethan Coen. Who's yours? http://arye-dworken.squarespace.com/brand-voice-work daily 0.75 2016-05-24 https://static1.squarespace.com/static/535a86a1e4b0ab9aec8a76ef/t/574487b960b5e9a87ed17658/1464109035198/ Brand Voice Work https://static1.squarespace.com/static/535a86a1e4b0ab9aec8a76ef/t/57448962b654f9e7bf6f0a9b/1464109438325/ Brand Voice Work http://arye-dworken.squarespace.com/new-page daily 0.75 2019-05-21