I had an idea: take away from Donald Trump's Twitter audience one follower at a time by turning an unfollow into a social petition, and maybe in some capacity that would demoralize a horrible narcissist like him.
The microsite first prompted you to check your relationship to @realDonaldTrump.
And if you followed Trump on Twitter, it would generate a Tweet for you while also disconnecting your social relationship.
We kept a tally of the Unfollowers so every participation initiated would contribute to the social petition for those no longer paying attention to him.
Coverage on Adweek.