Unfollow Trump
       
     
 The microsite first prompted you to check your relationship to @realDonaldTrump.
       
     
Screen Shot 2016-05-24 at 11.20.19 AM.png
       
     
 And if you followed Trump on Twitter, it would generate a Tweet for you while also disconnecting your social relationship.   We kept a tally of the Unfollowers so every participation initiated would contribute to the social petition for those no longer paying attention to him. 
       
     
 Coverage on Adweek.
       
     
Unfollow Trump
       
     
Unfollow Trump

I had an idea: take away from Donald Trump's Twitter audience one follower at a time by turning an unfollow into a social petition, and maybe in some capacity that would demoralize a horrible narcissist like him.

 The microsite first prompted you to check your relationship to @realDonaldTrump.
       
     

The microsite first prompted you to check your relationship to @realDonaldTrump.

Screen Shot 2016-05-24 at 11.20.19 AM.png
       
     
 And if you followed Trump on Twitter, it would generate a Tweet for you while also disconnecting your social relationship.   We kept a tally of the Unfollowers so every participation initiated would contribute to the social petition for those no longer paying attention to him. 
       
     

And if you followed Trump on Twitter, it would generate a Tweet for you while also disconnecting your social relationship. 

We kept a tally of the Unfollowers so every participation initiated would contribute to the social petition for those no longer paying attention to him. 

 Coverage on Adweek.
       
     

Coverage on Adweek.