Coca-Cola Zero Sugar Isolation Tank
       
     
       
     
 We created eighteen isolation booths touring all across the country engaging with over 600,000 consumers.
       
     
Coca-Cola Zero Sugar Isolation Tank
       
     
Coca-Cola Zero Sugar Isolation Tank

If there's one thing people are passionate about, it's their preferred diet soda. Which is exactly what we found out when we worked with Coca-Cola on launching the new formula'd Coca-Cola Zero Sugar. 

To convert the skeptical and oh-so-angsty customer base, we created a Coke Zero Taste Isolation Tank which enabled hardened fans to focus on the taste and, more importantly, to admit they were wrong when they freaked out about the change.

 

       
     
Coca-Cola Taste Isolation Tank Teaser
 We created eighteen isolation booths touring all across the country engaging with over 600,000 consumers.
       
     

We created eighteen isolation booths touring all across the country engaging with over 600,000 consumers.