The Mayans predicted in the year 2012 the world was supposed to end.   Knowing that that was also the year of the last Andy Awards ever on Earth, we encouraged advertising industry people to go out with a bang before a meteor struck our great planet and destroyed all potential to win an award at an award show forever.  This is the homepage for the site, pictured above. 
       
     
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The Event
       
     
 The Mayans predicted in the year 2012 the world was supposed to end.   Knowing that that was also the year of the last Andy Awards ever on Earth, we encouraged advertising industry people to go out with a bang before a meteor struck our great planet and destroyed all potential to win an award at an award show forever.  This is the homepage for the site, pictured above. 
       
     

The Mayans predicted in the year 2012 the world was supposed to end. 

Knowing that that was also the year of the last Andy Awards ever on Earth, we encouraged advertising industry people to go out with a bang before a meteor struck our great planet and destroyed all potential to win an award at an award show forever. 
This is the homepage for the site, pictured above. 

Screen Shot 2014-05-27 at 3.05.17 PM.png
       
     
Screen Shot 2014-05-27 at 3.05.04 PM.png
       
     
       
     
Andy's Data Bunker

And to preserve this year's rich history of advertising, all winning work will also be stored in a data bunker facility in New Jersey for all eternity. Seriously. This is not a joke. 

       
     
2012 Andy Apocalypse

We also created a promotional video to announce the campaign itself and to share it with agencies worldover.

The Event
       
     
The Event

The event itself had a post-Apocalyptic theme with asteroid remains scattered throughout, and the space designed to look like an underground bunker.