Coca-Cola Zero Sugar Isolation Tank
       
     
       
     
We created eighteen isolation booths touring all across the country engaging with over 600,000 consumers.
       
     
       
     
Coca-Cola Zero Sugar Isolation Tank
       
     
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Coca-Cola Zero Sugar Isolation Tank

If there's one thing people are passionate about, it's their preferred diet soda. Which is exactly what we found out when we worked with Coca-Cola on launching the new formula'd Coca-Cola Zero Sugar. 

To convert the skeptical and oh-so-angsty customer base, we created a Coke Zero Taste Isolation Tank which enabled hardened fans to focus on the taste and, more importantly, to admit they were wrong when they freaked out about the change.

 

       
     
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Coca-Cola Taste Isolation Tank Teaser
We created eighteen isolation booths touring all across the country engaging with over 600,000 consumers.
       
     
+

We created eighteen isolation booths touring all across the country engaging with over 600,000 consumers.

       
     
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Coca-Cola Zero Sugar Taste Isolation Tank Case Study