The Mayans predicted in the year 2012 the world was supposed to end.
Knowing that that was also the year of the last Andy Awards ever on Earth, we encouraged advertising industry people to go out with a bang before a meteor struck our great planet and destroyed all potential to win an award at an award show forever.
This is the homepage for the site, pictured above.
And to preserve this year's rich history of advertising, all winning work will also be stored in a data bunker facility in New Jersey for all eternity. Seriously. This is not a joke.
We also created a promotional video to announce the campaign itself and to share it with agencies worldover.
The event itself had a post-Apocalyptic theme with asteroid remains scattered throughout, and the space designed to look like an underground bunker.