Arsenio Emoji
To promote the return of the Arsenio Hall Show after a 17-year hiatus, we suggested the first ever branded Emoji: an Arsenio "woof, woof" icon set which could be downloaded and used consecutively in a text to replicate the rotating windmill that is Arsenio's arm.
Arsenio Closet Auction
Known for once wearing a notoriously hideous 80's wardrobe, we celebrated Arsenio's legacy and history with an Instagram only auction. The show would first post a pic of the article of clothing whether it was a leather 8 Ball jacket with super puffy shoulder pads, or a turquoise zoot suit.
Fans would then have to scour YouTube for old clips of Arsenio having once worn that exact article of clothing and post it to Instagram with the #arsenioclosetauction hashtag to win.